Providing dynamic new media strategies
www.thesnaz.com This is Liz here, chiming in from Under Solen HQ in Portland, OR. Obviously, my fave from this week is that I got to spend the past five days drinking coffee and dodging rain drops with two of my favorite ladies. Not only was it awesome to be here and do some great work, but we managed to have a little fun too. In between intense new media strategy sessions, we managed to stumble...
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Photo Credit: Re Wikstrom For this week’s profile, we want to bring attention to an amazing organization that is inspiring women to take a “jump” into the outdoors, not just here in the States, but all over the world. SheJumps is a non-profit that was conceived by pro-skier Lynsey Dyer, with the help of her friends Vanessa Pierce and Claire Smallwood. In just a few months, they’ve jumped...
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If you haven’t experienced the social media takeover yet, you’ve been sleeping in a cave. With social media quickly transitioning from the latest fad to an essential, and standard, part of marketing and communications, social network gurus and new media specialists are being sought out for full-time positions in many industries. So we figured we’d give some weekly space to...
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This New Yorker comic came across my desk and it made me laugh. In the new media age it seems like everyone is always out after more followers and more fans. In fact there are even third-party applications built to help you get more Twitter followers. But are bigger lists of friends, fans and followers better? Not necessarily. Since social media is about being reciprocal, there’s no point...
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Welcome to another Friday/vendredi/fredag/viernes/whatever you want to call it… Here in Portland we’re experiencing some amazingly sunny and warm weather, so we’re going to attempt to spend as much time away from the computer this weekend as possible! But before we get to that, here’s a recap of all of our favorite things from this week. We love working with cool people....
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Photo by 88Bikes Giving back to the community is an essential part of running a business these days, and there are a lot of brands out there that have caught on. But it’s not just about giving, it’s about choosing causes that align with a brands’ core, ones that resonate with employees and consumers alike. And of course, if you’re going to support a cause in this day and...
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john besmer on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Excellent work under solen (again!). Thanks! And James, why is it that we in...
James Edward Mills on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Thanks for putting together this comprehensive list ladies. You just saved...
SFindle on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: National Geographic Explorer and CORDURA(R) brand Goodwill Ambassador Helen Thayer...
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!