If you haven’t experienced the social media takeover yet, you’ve been sleeping in a cave. With social media quickly transitioning from the latest fad to an essential, and standard, part of marketing and communications, social network gurus and new media specialists are being sought out for full-time positions in many industries. So we figured we’d give some weekly space to...
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This New Yorker comic came across my desk and it made me laugh. In the new media age it seems like everyone is always out after more followers and more fans. In fact there are even third-party applications built to help you get more Twitter followers. But are bigger lists of friends, fans and followers better? Not necessarily. Since social media is about being reciprocal, there’s no point...
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Welcome to another Friday/vendredi/fredag/viernes/whatever you want to call it… Here in Portland we’re experiencing some amazingly sunny and warm weather, so we’re going to attempt to spend as much time away from the computer this weekend as possible! But before we get to that, here’s a recap of all of our favorite things from this week. We love working with cool people....
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Photo by 88Bikes Giving back to the community is an essential part of running a business these days, and there are a lot of brands out there that have caught on. But it’s not just about giving, it’s about choosing causes that align with a brands’ core, ones that resonate with employees and consumers alike. And of course, if you’re going to support a cause in this day and...
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We started Under Solen because we wanted to work with people who are passionate about their causes — be they companies, advocates or adventurers. And we are psyched to announce that we’ll be working with two companies that, in our very humble and impartial opinion, are leading the pack — Osprey Packs and JAM Media Collective. We’ve been friends with these good folks for years now...
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When it comes to the lull of the middle of the week, we all need some inspiration. So here at Under Solen we’ve decided to bring you a weekly dose of inspiration to fuel your wanderlust. It might be a video, a photo or even a quote; anything we can find to get you inspired to get out and go! This week it’s this beautiful video shot in Norway by Leif Johan Holand. Thanks to MatadorTV...
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What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!