From NPR: The New York Times reports that the average computer user checks 40 websites a day and can switch programs 36 times an hour. “It’s an onslaught of information coming in today,” says Times technology journalist Matt Richtel. “At one time a screen meant maybe something in your living room. But now it’s something in your pocket so it goes everywhere — it...
read more
Under Solen is out on assignment this week, with one of us tracking down salmon and the other tracking down coastal oil (it’s still there), which means you’ll have to wait until next week for a more extensive Friday Faves… but we’re sure they’ll be lots of stories and pictures. Happy...
read more
We promised you more photos from last week’s Outdoor Retailer, and here they are. Another fantastic, jam-packed few days with all of our industry friends and causes. What’s the best thing about going to Outdoor Retailer? Being reminded that there are so many people out there motivated to do good work to protect the places that we love to play, be it through art, adventure, corporate...
read more
Photo by Anna Brones Last night I found myself at a smoke filled tavern, just steps away from the port in St. Bernard Parish, a 20 minute drive from downtown New Orleans. Sunday night was special, with red table cloths and a wide space cleared in the middle of the room for dancing. On the small stage at the front of the room a drummer decided on the rhythm while a man dressed in a black...
read more
It’s been a long week, full of salmon, social media and superheroes. We’re running low on sleep but high on inspiration this Friday after spending the whole week with lots of our industry friends at Outdoor Retailer. So many good things this week that reminded us of why we do what we do; at the end of the day, this industry is committed to getting people outdoors and protecting the...
read more
Useful products for outdoor travel with a reduced ecological footprint. Clean designs born of considered thinking produced through progressive and transparent business practices. Your planet. Your choices. Your gear. Check out the official Innate Gear website...
read more
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!