In the midst of Outdoor Retailer Winter Market craziness, we found a couple of minutes to upload some photos and write a quick little Friday Faves! So what are we digging out here in SLC? 1. Kicked off the morning at the Conservation Alliance breakfast. Inspired by all the great things this awesome organization has taken on in the last year. Here’s just one of the slides from this...
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Especially with snow… we couldn’t have asked for a better kick off to Winter Outdoor Retailer. Now here we...
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Photo: Cassandra Nelson/Mercy Corps An earthquake, registering 7.0 on the Richter Scale, rocked the island of Haiti last week. Within 24 hours of the disaster, aid organizations, individuals and businesses responded in full force. And now, a week later, the outpouring of support isn’t waning. With more than $2.5 million donated via text message to relief organizations working in Haiti,...
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In our ongoing Outdoor Retailer Winter Market 2010 coverage, we already rounded up a list of happy hours, but what we like even better than free beer is buying awesome gear and having your money go to a good cause. So here’s a list of cool swag you can score by donating money to super cool non-profits and causes; you’ll have new gear to show off at home and feel good about supporting...
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This week is a crazy combination of social media presentations and Outdoor Retailer for us… Over the weekend we got to check out the fine city of Boise. Nice people + good skiing + an amazing breakfast join = a pretty great place to visit. But while the rest of the world hunkered down and celebrated MLK day today, we parked it at Big City Coffee and prepped for the rest of the week....
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Soft drink powerhouses, Coca Cola and Pepsi are both shifting their spending to social media marketing campaigns in 2010. From Trueslant.com: When does a trend become mainstream? In the world of advertising and marketing there is a persistent undercurrent of one-ups-manshippping. A few weeks back Pepsi boldly proclaimed that they wouldn’t be buying a Superbowl ad and would be investing in...
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What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!