It’s that time again… that’s right Outdoor Retailer is THIS Wednesday! Not quite sure how that happened, but we’re revving up for another great show! Since we definitely love a good party, we’ve decided to keep up our tradition of lining up all of the awesome events happening at OR! Keep checking back as we’ll be updating the list leading up to the show. And if you’ve got something that should be on here, track us down at @undersolen or leave a comment on this post.

DEMO DAY

Save our Snow Foundation Trivia With Alison Gannett
When: 2 to 4pm, Wednesday, January 18, 2012 ~ All Mountain Demo
Where: Osprey Packs Booth ~ All Mountain Demo at Solitude Resort
Play climate change trivia with Osprey athlete Alison Gannett for a chance to win a Karve sidecountry pack.

Outdoor Industry Get-together
When: 9pm
Where: BeerHive Pub — 128 South Main

DAY 1

OIA Industry Breakfast — The Greening of Business — Pathways to Stronger and Smarter Company Performance
When: 7 to 9am
Where: The Marriot, Salons A-J

Out of the Wilderness — The OR Winter Market Fashion Show
When: 11 to 11:30am — Thursday, January 19
Where: Salt Palace Convention Center Meeting Room 251

1% For the Planet Story
When: 11 to 11:30am — Thursday, January 19
Where: Adventure Theater, UMOCA

The Backcountry Film Festival
When: 6pm — Thursday, January 19
Where: Brewvies Cinema
Two showings, first one starts at 6:30pm. Come early for pizza, burgers, an array of micro brews and the best raffle in town. The second showing is immediately after at 9pm, again the beer will be flowing and hot food available for late night nibblers.  Buy tickets at BrownPapertickets.com.

The Winter Market Industry Party presented by Canada Goose and Sierra Nevada
When: 6 to 8pm — Thursday, January 19
Where: Salt Palace Convention Center, Meeting Rooms 250 & 251

Canadian Cup for the Conservation Alliance
When: 6 to 8pm —Thursday, January 19
Where: Salt Palace
16 teams will duke it out under the bright lights of the Canadian Cup Arena at the Salt Palace during the Outdoor Industry Party.

Michael Franti and Spearhead
When: 8pm — Thursday, January 19
Where: The Depot, 400 W. South Temple
Wolverine is hosting an industry-exclusive event with performances by Michael Franti and Spearhead. Tickets are only available at the Wolverine booth #35173 during show hours and are available only to ORWM badge-holders.

BLACKALICIOUS presented by Avalaunch
When: 7:30pm to 1am — Thursday, January 19
Where: Club Elevate, 155 W. 200 S.
Benefits Dean Cummings’ Be Snow Smart program & the Utah Avalanche Center. Buy tickets here.

DAY 2

The Conservation Alliance Breakfast
When: 7 to 9am — Friday, January 20
Where: The Marriot, Salons F-I

Please join the Conservation Alliance in welcoming wildlife photographer Florian Schulz for a multimedia presentation, To the Arctic. Stick around after the presentation for a Winter 2012 grant review session. Details here…

Out of the Wilderness — The OR Winter Market Fashion Show
When: 11 to 11:30am — Thursday, January 19
Where: Salt Palace Convention Center Meeting Room 251

Waypoint Namibia
When: 3 to 4pm
Where: Adventure Theater, UMOCA

The North Face Happy Hour
When: 4 to 5pm — Friday, January 20
Where: The North Face booth #35051
A celebration of The North Face’s commitment to The Conservation Alliance with special guests Conrad Anker and Jimmy Chin.

Outdoor Industry Tweet-up
When: 6:30 to 9:30pm — Friday, January 20
Where: Beerhive Pub — 128 South Main

Outdoor Industry friends on Twitter and Facebook: We’ve reserved the lower level of the Beerhive for a social media gathering/Tweetup starting at 6:30 p.m. on the Friday of ORWM. Show up if you like fun people. This event is unsponsored and unorganized. You will most likely have to pay for beer, unless you are incredibly charming. We (Sara and Brendan) will, however, provide free high fives, and free super-slo-mo exploding fist bumps upon request. Please RSVP if you can drop by, and spread the word!

Benefit for the Colorado Mountain Club at Brewvies featuring Sweetgrass Productions’ Solitaire
When: 7 to 10pm, Friday January 20
Where: Brewvies, 677 South 200 West Salt Lake City, sponsored by Osprey Packs
Check out Sweetgrass Productions’ Solitaire, enjoy great beer and food, and win a pack. $10 admission gets a beer and benefits the Colorado Mountain Club.

Teva Snow Blow Your Mind Party

When: 9pm — Friday, January 20
Where: Club Elevate, 155 West 200 South
Join us for the Teva Snow Blow Your Mind Party and the launch of the new Lifty Boot collection! Featuring music by Boots Electric featuring Jesse Hughes from Eagles of Death Metal. Pick up your invite at Teva booth #10011. Invitation required. 21 and over.

DAY 3

Get Local With Social: If you’re not there, they’re talking about you anyway
When: 8 to 9am — Saturday, January 21
Where: The Marriot, Salon A-B
Specialty retailers who are not participating in social media miss opportunities every day to serve and build stronger bonds with their customers. From customer service, to customer acquisition, to community building and influencer outreach, specialty retailers have an opportunity to leverage their competitive advantage as place-based entities and members of their community to build relationships and drive sales. 

In this presentation, I’ll present a case study on REI’s local social media program, share my views on unique opportunities for specialty retailers, and host a Q&A session, from which multi- and single door retailers will be able to take away best practices, tips and tricks. Whether you’re a Google+ early adopter or still haven’t claimed your Yelp business listing, this presentation will provide practical advice for developing your own local retail social strategy.

Yep, that's my hot sister Meagan caked with mud and rocking it for Osprey!

“What Are YOU Wearing Today?” Happy Hour
When: 4 to 6pm, Saturday January 21, 2012
Where: Osprey Booth #5011

Enjoy a White Russian and keep the glass. Meet the girls in white dresses, boys in tutus and environmental mascots. Donate to Leave No Trace, Alaska Wilderness League and Save our Wild Salmon and win great prize packages.

Chasing Ice of the 2012 Sundance Film Festival
When: 4:30 to 5:30pm — Saturday, January 21
Where: SnowSports Zone, Booth #34107

All Star Industry Jam
When: 9pm to 1am — Saturday, January 21
Where: Club Elevate, 155 W. 200 S.

Hosted by funny-man Timmy O’Neill, it’s your band, your music, your stage and your chance to rock out at OR. A benefit for Paradox Sports, the All Star Industry Jam brings together the musical talent swirling through the outdoor industry for one night of cheap drinks and good fun. Don’t forget the $10 voluntary donation at the door.

THROUGHOUT…

Pack Sale for Paradox Sports and SOS Outreach
When: Thursday, January 19 through end of show, or until we sell out!
Where: Osprey Booth #5011

Pick up an Osprey Flap Jack, Flap Jill or Comet daypack for only $30 with $10 of each purchase will be donated to Paradox Sports and SOS Outreach.

The Conservation Alliance Product Promotions
When: Throughout
Where: Everywhere!

Tons of Conservation Alliance member companies have sweet gear up for sale, with part or all of the proceeds benefiting the Alliance. You can check out the full list of hot swag over on the Conservation Alliance site.