Providing dynamic new media strategies
Women empowerment is the name of the game here at Under Solen (although we did just add a male dog to the family…), so we think it’s important to devote time to celebrating International Women’s Day. In fact, today marks the 100th anniversary of International Women’s Day. In short, the day is a “global day celebrating the economic, political and social achievements...
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Meet Mr. Woodrow Huckleberry aka Woody (above). We adopted this little guy last weekend. He’s been through a pretty epic journey. He came to Portland, Ore. from a shelter in California where he was nearing the end of the line. He’d been transferred to the Oregon Humane Society from California through the OHS Second Chance program. For only being 4-months-old — that’s a lot of...
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Photo Credit: Re Wikstrom For this week’s profile, we want to bring attention to an amazing organization that is inspiring women to take a “jump” into the outdoors, not just here in the States, but all over the world. SheJumps is a non-profit that was conceived by pro-skier Lynsey Dyer, with the help of her friends Vanessa Pierce and Claire Smallwood. In just a few months, they’ve jumped...
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Photo by 88Bikes Giving back to the community is an essential part of running a business these days, and there are a lot of brands out there that have caught on. But it’s not just about giving, it’s about choosing causes that align with a brands’ core, ones that resonate with employees and consumers alike. And of course, if you’re going to support a cause in this day and...
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Have a soft spot for James Bond movies? Never had the chance to channel your inner spy? Now is the time! To raise money for their upcoming expedition, the Kamchatka Project is throwing one fancy fundraiser party. It’s an evening of gambling, salmon and espionage, with great door prizes and sweet gear on raffle. All the action happens March 13, 2010 and you’ll want to get your tickets...
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Big corporations have the power to do big things, and Pepsi is the latest company to create an initiative that appears to be focused less on advertising and more on positive change. Teaming up with GOOD Magazine, on Monday, Pepsi launched the Pepsi Refresh Project, a grant program that will allot at least $20 million through the end of the year for donations to individuals, businesses and...
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Lola on New Site + New Team, We’re Ready To Rock!: Grattis! on the new site and team members. Here’s to a fantastic 2010 for Under Solen. Skål
Julie on How to Be an Explorer of the World: Thanks so much for sharing this. It totally applies to my life and work, as well as to what I do with Matador!
Nancy D. Brown on New Site + New Team, We’re Ready To Rock!: Congratulations on your new site. Keep me in mind when you have clients introducing new travel-related products....
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!