Providing dynamic new media strategies
We recently learned about 3 Peaks 3 Weeks, an annual all-female climbing event that raises money and awareness for key issues facing Africa, and we were immediately intrigued. Bringing women from around the world together to summit Mt. Kenya, Mt. Meru and Mt. Kilimanjaro, 3 Peaks 3 Weeks is certainly a combination of adventure, inspiration and positive change. We caught up with one of the...
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Dawn at Little Redfish Lake in the Sawtooth Valley of Idaho. © Neil Ever Osborne Need a little inspiration this Friday? Here are two stories that are sure to get the job done… From the Save Our Wild Salmon blog: Snake River sockeye make an epic migration each year to Redfish Lake in the Sawtooth Valley, climbing nearly 7,000 feet and swimming more than 900 miles to get there. To get a...
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Watch this. Laugh. Then check out Colbert’s Twitter feed for how you can help Comedy Central’s Address the Mess campaign. That’s a good use of social media. The Colbert Report Mon – Thurs 11:30pm / 10:30c Brevity Is the Soul of Twit www.colbertnation.com Colbert Report Full Episodes Political Humor Fox...
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Watch this hauntingly beautiful short film from Toronto Star Photographer Lucas Oleniuk, in which he tackles the issue of climate change using 20,000 photographs. The images, with the exception of two, were shot in Ontario, Canada. But Oleniuk says the represent a global problem. Airsick: An Industrial Devolution achieves exactly what it sets out to do: It makes you think, and hopefully inspires...
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From Osprey Packs’ blog: Osprey’s very own Sarah Harper Burke is taking part in a great endeavor this summer: she’s climbing Mt. Shasta as part of Climbing Against the Odds, an annual mountaineering expedition by the Breast Cancer Fund for breast cancer prevention. Osprey has long been a supporter of the Breast Cancer Fund, and Sarah’s excited to take part in this year’s...
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How is it the last weekend in May? Somehow spring has managed to fly by us and summer is right around the corner. We’re spending Memorial Day down in the beautiful city of Telluride for Mountainfilm, where we get to meet great people and organizations like Chris Jordan, Tim DeChristopher, 88 Bikes and iLCP. It’s amazing to get so many people that are so passionate about important...
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john besmer on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Excellent work under solen (again!). Thanks! And James, why is it that we in...
James Edward Mills on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Thanks for putting together this comprehensive list ladies. You just saved...
SFindle on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: National Geographic Explorer and CORDURA(R) brand Goodwill Ambassador Helen Thayer...
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!