Providing dynamic new media strategies
Watch this hauntingly beautiful short film from Toronto Star Photographer Lucas Oleniuk, in which he tackles the issue of climate change using 20,000 photographs. The images, with the exception of two, were shot in Ontario, Canada. But Oleniuk says the represent a global problem. Airsick: An Industrial Devolution achieves exactly what it sets out to do: It makes you think, and hopefully inspires...
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James Balog of the Extreme Ice Survey will speak next Friday at The Conservation Alliance's breakfast in Salt Lake City. The Extreme Ice Survey is the most wide-ranging glacier study ever conducted using ground-based, real-time photography. This week at Under Solen, we’ve been gearing up for next week’s Outdoor Retailer show in Salt Lake City. While all of our heads will be...
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Last week we wrote about Copenhagen’s commitment to providing bikes for conference delegates to ride. But it’s not just the UN conference that’s making the city embrace cycling, bike culture has been a big deal in the Danish capital for quite some time now. Danes believe in the power of cycling so much, that the city of Copenhagen wants 50% of the population to be commuting by...
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Copenhagen has turned chaotic as 130 developing countries have pulled the “emergency plug” on the international climate talks. Here is the official statement of Jeremy Hobbs, Executive Director of Oxfam: Africa has pulled the emergency cord to avoid a train crash at the end of the week. Poor countries want to see an outcome which guarantees sharp emissions reductions yet rich...
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Denmark is the country on everybody’s mind these days, but another Scandinavian powerhouse just joined the list for taking climate change action. Sweden announced this week that it would provide the European Union with 8 billion kronor ($1.12 billion) to help developing countries deal with the effects of climate change. Europe as a whole will be taking steps to support developing countries...
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Yesterday we found out that “The 00s” have been the hottest decade on record and the U.S. and several other wealthy countries were caught drafting secret a climate proposal in Copehagen. After such depressing news, we decided a more uplifting post was in order. Enter the bicycle. Living in Portland, we’re immersed in the wonder of bicycling every day. Even with the ridiculously...
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john besmer on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Excellent work under solen (again!). Thanks! And James, why is it that we in...
James Edward Mills on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Thanks for putting together this comprehensive list ladies. You just saved...
SFindle on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: National Geographic Explorer and CORDURA(R) brand Goodwill Ambassador Helen Thayer...
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
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