Providing dynamic new media strategies
James Balog of the Extreme Ice Survey will speak next Friday at The Conservation Alliance's breakfast in Salt Lake City. The Extreme Ice Survey is the most wide-ranging glacier study ever conducted using ground-based, real-time photography. This week at Under Solen, we’ve been gearing up for next week’s Outdoor Retailer show in Salt Lake City. While all of our heads will be...
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Last week we wrote about Copenhagen’s commitment to providing bikes for conference delegates to ride. But it’s not just the UN conference that’s making the city embrace cycling, bike culture has been a big deal in the Danish capital for quite some time now. Danes believe in the power of cycling so much, that the city of Copenhagen wants 50% of the population to be commuting by...
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Copenhagen has turned chaotic as 130 developing countries have pulled the “emergency plug” on the international climate talks. Here is the official statement of Jeremy Hobbs, Executive Director of Oxfam: Africa has pulled the emergency cord to avoid a train crash at the end of the week. Poor countries want to see an outcome which guarantees sharp emissions reductions yet rich...
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Denmark is the country on everybody’s mind these days, but another Scandinavian powerhouse just joined the list for taking climate change action. Sweden announced this week that it would provide the European Union with 8 billion kronor ($1.12 billion) to help developing countries deal with the effects of climate change. Europe as a whole will be taking steps to support developing countries...
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Yesterday we found out that “The 00s” have been the hottest decade on record and the U.S. and several other wealthy countries were caught drafting secret a climate proposal in Copehagen. After such depressing news, we decided a more uplifting post was in order. Enter the bicycle. Living in Portland, we’re immersed in the wonder of bicycling every day. Even with the ridiculously...
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In our ongoing coverage about how climate change is affecting us and how people in the U.S. are taking action, today we bring you a couple of graphics and statistics to show just who’s emitting carbon. Thanks to the New York Times for the visuals. And if you’re interested in carbon emissions per capita, make your way over to this useful Google guide, made with World Bank data, that...
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Lola on New Site + New Team, We’re Ready To Rock!: Grattis! on the new site and team members. Here’s to a fantastic 2010 for Under Solen. Skål
Julie on How to Be an Explorer of the World: Thanks so much for sharing this. It totally applies to my life and work, as well as to what I do with Matador!
Nancy D. Brown on New Site + New Team, We’re Ready To Rock!: Congratulations on your new site. Keep me in mind when you have clients introducing new travel-related products....
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!