Providing dynamic new media strategies
We recently learned about 3 Peaks 3 Weeks, an annual all-female climbing event that raises money and awareness for key issues facing Africa, and we were immediately intrigued. Bringing women from around the world together to summit Mt. Kenya, Mt. Meru and Mt. Kilimanjaro, 3 Peaks 3 Weeks is certainly a combination of adventure, inspiration and positive change. We caught up with one of the...
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We love parties, especially parties that benefit awesome causes. At Epic Wheel Works’ Live the Revolution party last week, $950 was raised for Portland’s Bicycle Transportation Alliance. There were a lot of people that came together to make that happen, and they all get big thank yous here. Want to see just how fun raising money can be? Check out these fun photos and video from the...
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As part of our ongoing profiles section, we’re taking a look at people making a difference in the world of new media and are harnessing the power of web 2.0 to make positive change. Today we’re talking to Danielle Brigida, Social Media Outreach Coordinator for the National Wildlife Federation. In the new media sphere, NWF has had a significant presence, pushing the envelope in how the...
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Photo Credit: Re Wikstrom For this week’s profile, we want to bring attention to an amazing organization that is inspiring women to take a “jump” into the outdoors, not just here in the States, but all over the world. SheJumps is a non-profit that was conceived by pro-skier Lynsey Dyer, with the help of her friends Vanessa Pierce and Claire Smallwood. In just a few months, they’ve jumped...
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Have a soft spot for James Bond movies? Never had the chance to channel your inner spy? Now is the time! To raise money for their upcoming expedition, the Kamchatka Project is throwing one fancy fundraiser party. It’s an evening of gambling, salmon and espionage, with great door prizes and sweet gear on raffle. All the action happens March 13, 2010 and you’ll want to get your tickets...
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Photo: Cassandra Nelson/Mercy Corps An earthquake, registering 7.0 on the Richter Scale, rocked the island of Haiti last week. Within 24 hours of the disaster, aid organizations, individuals and businesses responded in full force. And now, a week later, the outpouring of support isn’t waning. With more than $2.5 million donated via text message to relief organizations working in Haiti,...
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john besmer on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Excellent work under solen (again!). Thanks! And James, why is it that we in...
James Edward Mills on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Thanks for putting together this comprehensive list ladies. You just saved...
SFindle on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: National Geographic Explorer and CORDURA(R) brand Goodwill Ambassador Helen Thayer...
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!