Providing dynamic new media strategies
It’s been nearly 20 years since Patagonia teamed up with Save Our Wild Salmon to take on what seemed like the impossible: remove four dams on the Lower Snake River to clear a path for Idaho’s iconic salmon. Today, we’re closer than ever to making it all happen. And Patagonia has remained an unwavering ally. So, why these fish? Why these dams? Snake River salmon have the most...
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Just one week ago we were busy rappeling into a canyon in Canyonlands, Utah. That’s right, we took the necessary time to unplug, which we all know is an important part of living a balanced life in the new media age. We’d like to thank our friends at Osprey for hosting such an excellent backcountry trip; just how fun it was is proved by the photo series below. You can check out more...
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Photo by Matt Leidecker Save Our Wild Salmon and Mountain Khakis are running a pretty cool contest during the month of April that’s 100% focused on river love, and all you have to do in order to take part is submit a shot of your favorite river. If you do, you score the chance for a pair of MK’s newest Snake River Pant. And of course, you’ll get some much deserved fame. If you...
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"Everything... in the photograph -- trees, bushes, all the animals and plants in the forest and the water -- contains ocean nutrients from salmon." -- Carl Safina in the LA Times. © Save Our Wild Salmon We live in an amazing place and nothing quite drives that point home like working with people who are passionate about their causes — be they businesses, advocates or adventurers. So,...
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James Balog of the Extreme Ice Survey will speak next Friday at The Conservation Alliance's breakfast in Salt Lake City. The Extreme Ice Survey is the most wide-ranging glacier study ever conducted using ground-based, real-time photography. This week at Under Solen, we’ve been gearing up for next week’s Outdoor Retailer show in Salt Lake City. While all of our heads will be...
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[video]3378[/video] The Epicocity Project’s awesome new film — Flathead Wild — will premiere at the Wild & Scenic Film Festival at the Nevada Theater in Nevada City, Calif. Saturday, Jan. 16. Proposed mountaintop removal mining in southeastern British Columbia, Canada is threatening one of America’s most endangered rivers and one of North America’s wildest remaining valley —...
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john besmer on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Excellent work under solen (again!). Thanks! And James, why is it that we in...
James Edward Mills on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Thanks for putting together this comprehensive list ladies. You just saved...
SFindle on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: National Geographic Explorer and CORDURA(R) brand Goodwill Ambassador Helen Thayer...
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!