Providing dynamic new media strategies
"Everything... in the photograph -- trees, bushes, all the animals and plants in the forest and the water -- contains ocean nutrients from salmon." -- Carl Safina in the LA Times. © Save Our Wild Salmon We live in an amazing place and nothing quite drives that point home like working with people who are passionate about their causes — be they businesses, advocates or adventurers. So,...
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James Balog of the Extreme Ice Survey will speak next Friday at The Conservation Alliance's breakfast in Salt Lake City. The Extreme Ice Survey is the most wide-ranging glacier study ever conducted using ground-based, real-time photography. This week at Under Solen, we’ve been gearing up for next week’s Outdoor Retailer show in Salt Lake City. While all of our heads will be...
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[video]3378[/video] The Epicocity Project’s awesome new film — Flathead Wild — will premiere at the Wild & Scenic Film Festival at the Nevada Theater in Nevada City, Calif. Saturday, Jan. 16. Proposed mountaintop removal mining in southeastern British Columbia, Canada is threatening one of America’s most endangered rivers and one of North America’s wildest remaining valley —...
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Oregon's Mount Hood Photo © John McAnulty As we launch into 2010, many of us are planning new adventures in wild places across America. Before we get too far into the new year, here at Under Solen, we are taking a quick moment to be thankful for last year’s conservation victories that protected these places. In 2009, Congress passed the Omnibus Public Land Management Act. In total,...
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There are not many issues that people can agree on. But for 20 years, a diverse coalition of commercial, sport and recreational fishing groups, outdoor industry businesses, conservation organizations, and clean energy and taxpayer advocates have joined forces to save a icon of the American West — Snake River salmon. Osprey Packs and Save Our Wild Salmon have been best friends from the very...
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Tonight, Portland is lucky enough to get a screening of the Wild and Scenic Environmental Film Festival. Sponsored by local group Willamette Riverkeeper, the film festival will feature two excellent environmental films: Red Gold and Crossroads on the Columbia. A must see if you’re in town! Show starts at 7pm. Tickets: $8 available through Willamette Riverkeeper, 21 & over,...
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Lola on New Site + New Team, We’re Ready To Rock!: Grattis! on the new site and team members. Here’s to a fantastic 2010 for Under Solen. Skål
Julie on How to Be an Explorer of the World: Thanks so much for sharing this. It totally applies to my life and work, as well as to what I do with Matador!
Nancy D. Brown on New Site + New Team, We’re Ready To Rock!: Congratulations on your new site. Keep me in mind when you have clients introducing new travel-related products....
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!