Providing dynamic new media strategies
If you’re a big user of any kind of social networks or new media you’ll appreciate this… especially when all the tech related websites start popping up and you realize that you’re subscribed to all of their RSS feeds. Thanks to @onitmarketing for the...
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Photo Credit: Re Wikstrom For this week’s profile, we want to bring attention to an amazing organization that is inspiring women to take a “jump” into the outdoors, not just here in the States, but all over the world. SheJumps is a non-profit that was conceived by pro-skier Lynsey Dyer, with the help of her friends Vanessa Pierce and Claire Smallwood. In just a few months, they’ve jumped...
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If you haven’t experienced the social media takeover yet, you’ve been sleeping in a cave. With social media quickly transitioning from the latest fad to an essential, and standard, part of marketing and communications, social network gurus and new media specialists are being sought out for full-time positions in many industries. So we figured we’d give some weekly space to...
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This New Yorker comic came across my desk and it made me laugh. In the new media age it seems like everyone is always out after more followers and more fans. In fact there are even third-party applications built to help you get more Twitter followers. But are bigger lists of friends, fans and followers better? Not necessarily. Since social media is about being reciprocal, there’s no point...
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Photo by 88Bikes Giving back to the community is an essential part of running a business these days, and there are a lot of brands out there that have caught on. But it’s not just about giving, it’s about choosing causes that align with a brands’ core, ones that resonate with employees and consumers alike. And of course, if you’re going to support a cause in this day and...
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We started Under Solen because we wanted to work with people who are passionate about their causes — be they companies, advocates or adventurers. And we are psyched to announce that we’ll be working with two companies that, in our very humble and impartial opinion, are leading the pack — Osprey Packs and JAM Media Collective. We’ve been friends with these good folks for years now...
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Lola on New Site + New Team, We’re Ready To Rock!: Grattis! on the new site and team members. Here’s to a fantastic 2010 for Under Solen. Skål
Julie on How to Be an Explorer of the World: Thanks so much for sharing this. It totally applies to my life and work, as well as to what I do with Matador!
Nancy D. Brown on New Site + New Team, We’re Ready To Rock!: Congratulations on your new site. Keep me in mind when you have clients introducing new travel-related products....
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!