Providing dynamic new media strategies
Once again we’re getting revved up for Outdoor Retailer, and since our collection of all the hip and happening events was so popular last time around, we figured we’d do it again! Keep checking back as we’ll be updating leading up to the show. And if you’ve got something that should be on here, track us down at @undersolen or leave a comment on this post. (PS: yes, that is a Swedish...
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We recently learned about 3 Peaks 3 Weeks, an annual all-female climbing event that raises money and awareness for key issues facing Africa, and we were immediately intrigued. Bringing women from around the world together to summit Mt. Kenya, Mt. Meru and Mt. Kilimanjaro, 3 Peaks 3 Weeks is certainly a combination of adventure, inspiration and positive change. We caught up with one of the...
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Dawn at Little Redfish Lake in the Sawtooth Valley of Idaho. © Neil Ever Osborne Need a little inspiration this Friday? Here are two stories that are sure to get the job done… From the Save Our Wild Salmon blog: Snake River sockeye make an epic migration each year to Redfish Lake in the Sawtooth Valley, climbing nearly 7,000 feet and swimming more than 900 miles to get there. To get a...
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Here at Under Solen we get to hang out and work with some pretty inspirational people. Allie Bombach is certainly part of that crowd. A fellow 20-something-kick-ass-female-that-does-her-own-thing, Allie is taking on the world of adventure, video camera in hand. Beyond running Red Reel Video Media, she’s currently working on one of the most intriguing projects we’ve come across in...
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First order of business this Friday is to give major props to our amazing friend Allie Bombach of Red Reel Video and 23 Feet. She created this gem of a video to show folks a little more about who we are at Under Solen. Under Solen means “under the sun” in Swedish. So with it being officially summer, we’ve thrown ourselves head first into the season. Being Swedish, we’re...
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Our balcony view The Under Solen team is in Telluride this weekend for Mountainfilm (which we’re very excited about) and it’s a great reminder of just why we’ve chosen to turn play into work and vice versa. On our trail run this morning, Emily and I had a long discussion about the value of making sure that we spend time outdoors, not just because it’s good for our sanity,...
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john besmer on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Excellent work under solen (again!). Thanks! And James, why is it that we in...
James Edward Mills on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Thanks for putting together this comprehensive list ladies. You just saved...
SFindle on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: National Geographic Explorer and CORDURA(R) brand Goodwill Ambassador Helen Thayer...
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!