Providing dynamic new media strategies
Meet Mr. Woodrow Huckleberry aka Woody (above). We adopted this little guy last weekend. He’s been through a pretty epic journey. He came to Portland, Ore. from a shelter in California where he was nearing the end of the line. He’d been transferred to the Oregon Humane Society from California through the OHS Second Chance program. For only being 4-months-old — that’s a lot of...
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Photo by 88Bikes Giving back to the community is an essential part of running a business these days, and there are a lot of brands out there that have caught on. But it’s not just about giving, it’s about choosing causes that align with a brands’ core, ones that resonate with employees and consumers alike. And of course, if you’re going to support a cause in this day and...
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We started Under Solen because we wanted to work with people who are passionate about their causes — be they companies, advocates or adventurers. And we are psyched to announce that we’ll be working with two companies that, in our very humble and impartial opinion, are leading the pack — Osprey Packs and JAM Media Collective. We’ve been friends with these good folks for years now...
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Tonight, we at Under Solen will join an estimated 1.4 billion people in tuning in to watch the Olympic Games Opening Ceremony. While the Olympics often get a bad rap because of the media circus surrounding them and the city-wide disruption and massive public expenditure for the country hosting the games, the ideals behind them are good — and still alive and kicking. Perhaps these are most...
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Have a soft spot for James Bond movies? Never had the chance to channel your inner spy? Now is the time! To raise money for their upcoming expedition, the Kamchatka Project is throwing one fancy fundraiser party. It’s an evening of gambling, salmon and espionage, with great door prizes and sweet gear on raffle. All the action happens March 13, 2010 and you’ll want to get your tickets...
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"Everything... in the photograph -- trees, bushes, all the animals and plants in the forest and the water -- contains ocean nutrients from salmon." -- Carl Safina in the LA Times. © Save Our Wild Salmon We live in an amazing place and nothing quite drives that point home like working with people who are passionate about their causes — be they businesses, advocates or adventurers. So,...
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Lola on New Site + New Team, We’re Ready To Rock!: Grattis! on the new site and team members. Here’s to a fantastic 2010 for Under Solen. Skål
Julie on How to Be an Explorer of the World: Thanks so much for sharing this. It totally applies to my life and work, as well as to what I do with Matador!
Nancy D. Brown on New Site + New Team, We’re Ready To Rock!: Congratulations on your new site. Keep me in mind when you have clients introducing new travel-related products....
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!