We’ve all had an epic. An adventure that gets a little too out of hand… Well, earlier this week, I had a bit of an epic. There’s a little thing called Tipsy Tuesdee that happens over on the Middle White Salmon. It’s usually a group of girls (boys are allowed sometimes) who head over to the river on Tuesday after work and fit in a fun and splashy run to take advantage of...
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via Osprey Packs: A new uranium mining boom is threatening further harm to the people, water, wildlands and biodiversity of the Grand Canyon region. The Obama administration is considering a plan that would protect up to 1 million acres of the Grand Canyon’s watersheds from new uranium mining. But only one of the alternatives they’re considering — Alternative B — affords protections...
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What does it mean to live simply? Renting a studio apartment with no car, no pets and no real estate to my name, some may say that I live simply. But I enjoy my creature comforts; I own too many fleece/windstopper/synthetic shell type jackets, I would be hard pressed to sell my wonderful couch and I like drinking wine out of regular wine glasses. Living simply, after all, is relative. I’ve...
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Environmental activist and ocean rower Roz Savage hits the water today to embark on her 5th expedition, taking her from Fremantle, Australia to Mumbia, India. I met Roz several years ago, and since have been constantly inspired by her commitment to spreading a positive message wherever she goes. If you spend time with her you’ll quickly learn that she was not too long ago a member of...
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Demo Day. One of our favorite days of the year. The time we get to strap on legit ski gear, pretend we know what we’re doing in Utah powder, and jump around frantically as we see friends that we’ve haven’t had a chance to catch up with in person for the last six months. Highlights of Demo Day 2011? Reunion with Sara Lingafelter “You ladies are beginner skiers too?? I...
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Once again we’re getting revved up for Outdoor Retailer, and since our collection of all the hip and happening events was so popular the last two times around, we figured we’d do it again! Keep checking back as we’ll be updating leading up to the show. And if you’ve got something that should be on here, track us down at @undersolen or leave a comment on this post. Ongoing Conservation...
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What we do:
• Connect brands, causes and adventurers
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• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
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