Nothing quite like a shot of Scandinavia to get the wanderlust pumping… it just took one look at the Adventure Journal’s Weekend Cabin post this week to have me dreaming of wool sweaters, a raging fire and hot Glögg nestled in my palms. Luckily, this cold, crisp Portland weather is the perfect setting to allow me to stoke my daydream along with the fire. That is until I can make...
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Photo: Jon Jugenheimer It’s time to pop the bubbly! Happy birthday Under Solen! Over two years ago, after a night of flyfishing movies and while snuggled into a Portland bar with a crew of great friends, Under Solen was born. The idea had been there for months, but it took the perfect storm of fish porn, microbrews and very excited (and convincing) friends to take the leap. And leap we...
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Just moments after the blast, and after I tackled American Rivers' Amy Souers Kober in excitement. Courtesy Klean Kanteen There are no words to describe how freaking awesome it was to witness the White Salmon River erupt through Condit Dam on Wednesday, so just watch the video here via Andy Maser and National Geographic and CELEBRATE! Powerful, powerful stuff. PHOTO via Klean...
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Today’s the day. Around noon Pacific time crews will blast a massive tunnel in Condit Dam, letting the White Salmon River flow free for the first time in 100 years. We think that’s pretty freaking awesome. Stay tuned to the White Salmon Timelapse Project for first images from the blast. Watch the blast live on the American Rivers website and listen to this as your soundtrack…...
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Running this hills of Orange County this morning, I found myself thinking about Under Solen’s concepts and visions around social media and marketing. The more I thought about how we work with our clients and with ourselves, the more the idea of diversity kept hitting me in the head, much like the heavy drops of water that fell from this morning’s fog. Our concept of social media...
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I’ve never been one for blowing stuff up, but I can’t begin to describe the excited, joyful feeling I have knowing that this hunk of concrete is going to be blown to smithereens on October 26. So what is this big concrete wall? That’s Condit Dam. It’s been blocking the flow of the White Salmon River and its salmon for more than 100 years. A couple of weeks ago, I posted...
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What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
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