Providing dynamic new media strategies
Photo by Jennifer Koskinen We do love a good photo contest, mostly because it gives you the excuse to peruse your old travel and adventure photos and take a few minutes to reminisce, but also because there’s usually the chance to win something really good. Enter the Mountainfilm Photo Contest. Leading up to this year’s festival, Mountainfilm is celebrating by hosting a three month...
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"Everything... in the photograph -- trees, bushes, all the animals and plants in the forest and the water -- contains ocean nutrients from salmon." -- Carl Safina in the LA Times. © Save Our Wild Salmon We live in an amazing place and nothing quite drives that point home like working with people who are passionate about their causes — be they businesses, advocates or adventurers. So,...
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Especially with snow… we couldn’t have asked for a better kick off to Winter Outdoor Retailer. Now here we...
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We’re in high winter gear here at Under Solen HQ and so our eyes are ever intrigued by anything that features one of our favorite seasons. We can’t embed it here, but you absolutely must go and check out this time lapse video of the northern lights, documented over the Ringebu Fjell in Norway, part of the super cool project The World At Night. Do you have any fantastic winter sky...
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Need some help with some last minute baubles this season? With the holidays in full swing (and being the incredible procrastinator that I am), I’m trolling the blogosphere for a few fun DIY gifts to give. This morning I stumbled across this one from the good folks at Photojojo: Another holiday morning after: You come to wearing a lampshade, mistletoe strewn everywhere, lying on a...
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With the new year in sight and the holidays in full swing, the outdoor community is getting in the spirit of the season by giving away a lot of free gear. Twitter and Facebook were buzzing this week, so we pulled together several of the giveaways out there and put them all right here for you to dive into. So, scroll down to see what folks have to offer… Get creative with photos or video,...
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john besmer on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Excellent work under solen (again!). Thanks! And James, why is it that we in...
James Edward Mills on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: Thanks for putting together this comprehensive list ladies. You just saved...
SFindle on Where to Get Down (And Dirty?) At Outdoor Retailer: Your Guide To Happy Hours and Beyond: National Geographic Explorer and CORDURA(R) brand Goodwill Ambassador Helen Thayer...
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!