Providing dynamic new media strategies
Photo by Jennifer Koskinen We do love a good photo contest, mostly because it gives you the excuse to peruse your old travel and adventure photos and take a few minutes to reminisce, but also because there’s usually the chance to win something really good. Enter the Mountainfilm Photo Contest. Leading up to this year’s festival, Mountainfilm is celebrating by hosting a three month...
read more
"Everything... in the photograph -- trees, bushes, all the animals and plants in the forest and the water -- contains ocean nutrients from salmon." -- Carl Safina in the LA Times. © Save Our Wild Salmon We live in an amazing place and nothing quite drives that point home like working with people who are passionate about their causes — be they businesses, advocates or adventurers. So,...
read more
Especially with snow… we couldn’t have asked for a better kick off to Winter Outdoor Retailer. Now here we...
read more
We’re in high winter gear here at Under Solen HQ and so our eyes are ever intrigued by anything that features one of our favorite seasons. We can’t embed it here, but you absolutely must go and check out this time lapse video of the northern lights, documented over the Ringebu Fjell in Norway, part of the super cool project The World At Night. Do you have any fantastic winter sky...
read more
Need some help with some last minute baubles this season? With the holidays in full swing (and being the incredible procrastinator that I am), I’m trolling the blogosphere for a few fun DIY gifts to give. This morning I stumbled across this one from the good folks at Photojojo: Another holiday morning after: You come to wearing a lampshade, mistletoe strewn everywhere, lying on a...
read more
With the new year in sight and the holidays in full swing, the outdoor community is getting in the spirit of the season by giving away a lot of free gear. Twitter and Facebook were buzzing this week, so we pulled together several of the giveaways out there and put them all right here for you to dive into. So, scroll down to see what folks have to offer… Get creative with photos or video,...
read more
Lola on New Site + New Team, We’re Ready To Rock!: Grattis! on the new site and team members. Here’s to a fantastic 2010 for Under Solen. Skål
Julie on How to Be an Explorer of the World: Thanks so much for sharing this. It totally applies to my life and work, as well as to what I do with Matador!
Nancy D. Brown on New Site + New Team, We’re Ready To Rock!: Congratulations on your new site. Keep me in mind when you have clients introducing new travel-related products....
What we do:
• Connect brands, causes and adventurers
• Create positive brand alignment with causes and ambassadors
• Consult on all forms of new media, including blogging, micro-blogging, Facebook, Twitter and viral campaigns, done from an informed and fresh perspective
• Develop content for brands to use within social network channels
• Fill a niche within the outdoor and nonprofit communities, structuring social marketing campaigns to harness the power of Web 2.0
• Organize and promote events and fundraisers
Learn more!