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	<title>Under Solen Media LLC &#187; Portfolio</title>
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	<link>http://undersolenmedia.com</link>
	<description>Social media for positive change</description>
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		<title>Under Solen Case Studies</title>
		<link>http://undersolenmedia.com/portfolio/under-solen-case-studies/</link>
		<comments>http://undersolenmedia.com/portfolio/under-solen-case-studies/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 23:00:55 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[For a better idea of how Under Solen operates, here are two case studies from our portfolio, to give you an example of how we work with both brands and adventurers to provide positive alignment for outdoor brands, causes and adventurers.
Epicocity Project
Live-blogging from the Amazon? Sounds crazy, but we helped the Epicocity Project make it [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/02/under-solen-case-studies1.jpg"><img class="alignleft size-full wp-image-1005" title="under solen case studies" src="http://undersolenmedia.com/site/wp-content/uploads/2010/02/under-solen-case-studies1.jpg" alt="" width="84" height="82" /></a>For a better idea of how Under Solen operates, here are two case studies from our portfolio, to give you an example of how we work with both brands and adventurers to provide positive alignment for outdoor brands, causes and adventurers.</p>
<p><strong><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/01/eplogo_web.jpg"><img class="alignright size-full wp-image-1077" title="eplogo_web" src="http://undersolenmedia.com/site/wp-content/uploads/2010/01/eplogo_web.jpg" alt="" width="202" height="161" /></a>Epicocity Project</strong></p>
<p>Live-blogging from the Amazon? Sounds crazy, but we helped the Epicocity Project make it happen. <a href="http://matadorchange.com/new-wave-of-social-media-tweeting-and-blogging-from-the-amazon">We developed a strategy to utilize social media live from the Amazon jungle via satellite phones. </a></p>
<p>Epicocity&#8217;s sponsors, friends and family were able to follow along the real-time SPOT messenger tracking map, read stories on the blog, Facebook and Twitter. By partnering with Under Solen, Epicocity was able to raise awareness about the threat to rivers, fish species and local fishing communities in a dynamic and interactive way like never before. <a href="http://epicocity.wordpress.com/">Check out how we&#8217;re helping the team with their Mekong expedition on the Epicocity blog.</a></p>
<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/01/calogo1.jpg"><img class="alignright size-full wp-image-1072" title="calogo" src="http://undersolenmedia.com/site/wp-content/uploads/2010/01/calogo1.jpg" alt="" width="300" height="68" /></a><strong>Conservation Alliance</strong></p>
<p>For the Conservation Alliance we created an overall social media and positive brand alignment strategy, including a focus on the outreach arm of the organization, ConservationNEXT. We also developed a strategy for promotion of 2010 events, including the Backyard Collectives. Using this strategy, we promoted Conservation Alliance events and fundraisers at the Winter Outdoor Retailer Winter Market 2010, creating buzz around the organization and its supporting members, resulting in the Conservation Alliance being the <a href="http://joytripproject.org/blog/2010/02/04/the-orwinter-wrap-up/">#3 talked about brand in social media at Outdoor Retailer.</a></p>


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		<title>Osprey Packs</title>
		<link>http://undersolenmedia.com/portfolio/osprey-packs/</link>
		<comments>http://undersolenmedia.com/portfolio/osprey-packs/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 22:30:06 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/?p=1189</guid>
		<description><![CDATA[Independent since 1974 and anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. Our collection includes backpacks, pursuit specific packs, hydration packs, active everyday packs, and a full line of travel packs and bags.
Located in Cortez, Colorado [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/02/Osprey-Logo.jpg"><img class="alignleft size-full wp-image-1190" title="Osprey Logo" src="http://undersolenmedia.com/site/wp-content/uploads/2010/02/Osprey-Logo.jpg" alt="" width="294" height="221" /></a>Independent since 1974 and anchored by the design genius of company founder and owner, Mike Pfotenhauer, Osprey Packs has long set the standard for creating innovative, high quality gear carrying equipment. Our collection includes backpacks, pursuit specific packs, hydration packs, active everyday packs, and a full line of travel packs and bags.</p>
<p>Located in Cortez, Colorado at the corner of the rugged San Juan Mountains and on the edge of vast sandstone canyon country, this landscape provides a constant inspiration and a superb testing ground for our products. We also maintain a product development office in Ho Chi Minh City, Vietnam ensuring face-to-face relationships and transparency with our suppliers. Every Osprey ever built reflects our company’s commitment to protect the wild places our customers explore while using our products.</p>
<p><strong>Check out the official Osprey Packs website <a href="http://www.ospreypacks.com/">here</a>. </strong></p>


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		<title>Epicocity Project</title>
		<link>http://undersolenmedia.com/portfolio/epicocity-project/</link>
		<comments>http://undersolenmedia.com/portfolio/epicocity-project/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 22:00:30 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/site/?p=974</guid>
		<description><![CDATA[The Epicocity Project is a team of conservation filmmakers and explorers using outdoor, environmental and adventure media to inspire people to protect wild places.
To learn more about our work with Epicocity Project, check out our Case Studies page.
Check out the Epicocity Project official website here. 





		
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			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/02/eplogo_web.jpg"><img class="alignleft size-full wp-image-1011" title="eplogo_web" src="http://undersolenmedia.com/site/wp-content/uploads/2010/02/eplogo_web.jpg" alt="" width="300" height="240" /></a>The Epicocity Project is a team of conservation filmmakers and explorers using outdoor, environmental and adventure media to inspire people to protect wild places.</p>
<p>To learn more about our work with Epicocity Project, check out our <a href="http://undersolenmedia.com/site/portfolio/under-solen-case-studies/">Case Studies</a> page.</p>
<p><strong>Check out the Epicocity Project official website <a href="http://epicocity.wordpress.com/">here</a>. </strong></p>


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		<title>Conservation Alliance</title>
		<link>http://undersolenmedia.com/portfolio/conservation-alliance-case-study/</link>
		<comments>http://undersolenmedia.com/portfolio/conservation-alliance-case-study/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 21:00:04 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/site/?p=843</guid>
		<description><![CDATA[The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. They direct our funding to community-based campaigns to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face and Kelty, who [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/01/conservationalliance1.gif"><img class="alignleft size-full wp-image-844" title="conservationalliance" src="http://undersolenmedia.com/site/wp-content/uploads/2010/01/conservationalliance1.gif" alt="" width="243" height="59" /></a>The Conservation Alliance is a group of outdoor industry companies that disburses its collective annual membership dues to grassroots environmental organizations. They direct our funding to community-based campaigns to protect threatened wild habitat, preferably where outdoor enthusiasts recreate. The Alliance was founded in 1989 by industry leaders REI, Patagonia, The North Face and Kelty, who shared the goal of increasing outdoor industry support for conservation efforts.</p>
<p>Since their founding, the Alliance has contributed more than $7 million to conservation projects throughout North America. The results have been remarkable. Alliance grants have helped organizations in their work to protect more than 49 million acres of land, stop or remove 27 dams, and preserve access to thousands of miles of rivers and several climbing areas.</p>
<p>To learn more about our work with the Conservation Alliance, check out our <a href="../portfolio/under-solen-case-studies/">Case Studies</a> page.</p>
<p><strong>Check out the Conservation Alliance official website <a href="http://www.conservationalliance.com/">here</a>. </strong></p>


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		<title>SheJumps</title>
		<link>http://undersolenmedia.com/portfolio/shejumps/</link>
		<comments>http://undersolenmedia.com/portfolio/shejumps/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 20:00:17 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[The mission of SheJumps is to increase women’s participation in outdoor activities through mentorship and coaching from professional and recreational outdoor female athletes.
The vision of SheJumps is to create a community of ambitious and compassionate women that are willing to take a &#8220;jump&#8221; to reach their potential and help others reach their own.
Check out the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/02/09.jpg"><img class="alignleft size-full wp-image-1009" title="09" src="http://undersolenmedia.com/site/wp-content/uploads/2010/02/09.jpg" alt="" width="266" height="265" /></a>The mission of SheJumps is to increase women’s participation in outdoor activities through mentorship and coaching from professional and recreational outdoor female athletes.</p>
<p>The vision of SheJumps is to create a community of ambitious and compassionate women that are willing to take a &#8220;jump&#8221; to reach their potential and help others reach their own.</p>
<p><strong>Check out the SheJumps official website <a href="http://www.shejumps.org/">here</a>. </strong></p>


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		<title>Mountainfilm</title>
		<link>http://undersolenmedia.com/portfolio/mountainfilm/</link>
		<comments>http://undersolenmedia.com/portfolio/mountainfilm/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:00:24 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/site/?p=959</guid>
		<description><![CDATA[The Mountainfilm festival began in 1979 as an opportunity for climbers and mountaineers to enjoy the rugged outdoors surrounding Telluride during the day and watch films about mountains and mountain cultures at night. It has evolved over the intervening decades to embrace a much wider and more diverse audience and our programming now stretches to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/01/MF2010-LOGO.jpg"><img class="alignleft size-medium wp-image-1196" title="MF2010-LOGO" src="http://undersolenmedia.com/site/wp-content/uploads/2010/01/MF2010-LOGO-300x45.jpg" alt="" width="300" height="45" /></a>The Mountainfilm festival began in 1979 as an opportunity for climbers and mountaineers to enjoy the rugged outdoors surrounding Telluride during the day and watch films about mountains and mountain cultures at night. It has evolved over the intervening decades to embrace a much wider and more diverse audience and our programming now stretches to the leading edges of contemporary social, cultural and environmental issues.</p>
<p>An orientation toward activism has increasingly defined the festival since the mid-90’s, a function of both a change in leadership as well as growing public appetite to better understand modern challenges and to help solve them.</p>
<p><strong>Mission</strong>: Mountainfilm is dedicated to educating and inspiring audiences about issues that matter, cultures worth exploring, environments worth preserving and conversations worth sustaining.</p>
<p><strong>Check out the Mountainfilm official website <a href="http://mountainfilm.org/">here</a>. </strong></p>


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		<title>Save Our Wild Salmon</title>
		<link>http://undersolenmedia.com/portfolio/save-our-wild-salmon-case-study/</link>
		<comments>http://undersolenmedia.com/portfolio/save-our-wild-salmon-case-study/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 18:00:38 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/site/?p=852</guid>
		<description><![CDATA[Save Our Wild Salmon is a nationwide coalition of conservation organizations, commercial and sportsfishing associations, businesses, river groups and taxpayer advocates working collectively to restore self-sustaining, abundant, and harvestable populations of wild salmon and steelhead to the rivers, streams and oceans of the Pacific Salmon states.
Check out the Save Our Wild Salmon official website here.





		
			Share [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/01/SOS-logo-4-color_edit.jpg"><img class="alignleft size-full wp-image-994" title="SOS logo 4 color_edit" src="http://undersolenmedia.com/site/wp-content/uploads/2010/01/SOS-logo-4-color_edit.jpg" alt="" width="250" height="240" /></a>Save Our Wild Salmon is a nationwide coalition of conservation organizations, commercial and sportsfishing associations, businesses, river groups and taxpayer advocates working collectively to restore self-sustaining, abundant, and harvestable populations of wild salmon and steelhead to the rivers, streams and oceans of the Pacific Salmon states.</p>
<p><strong>Check out the Save Our Wild Salmon official website <a href="http://wildsalmon.org/">here</a>.</strong></p>


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		<title>Epic Wheel Works</title>
		<link>http://undersolenmedia.com/portfolio/epic-wheel-works/</link>
		<comments>http://undersolenmedia.com/portfolio/epic-wheel-works/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 17:00:53 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/site/?p=970</guid>
		<description><![CDATA[Custom and pre-designed handbuilt wheels from Portland, Oregon. Inspiring adventure, creating revolutions.
Check out the Epic Wheel Works official website here.





		
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]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/02/Epic-Wheel-Works-logo.jpg"><img class="alignleft size-full wp-image-971" title="Epic Wheel Works logo" src="http://undersolenmedia.com/site/wp-content/uploads/2010/02/Epic-Wheel-Works-logo.jpg" alt="" width="324" height="142" /></a>Custom and pre-designed handbuilt wheels from Portland, Oregon. Inspiring adventure, creating revolutions.</p>
<p><strong>Check out the Epic Wheel Works official website <a href="http://www.epicwheelworks.com/">here</a>.</strong></p>


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		<title>Winter Wildlands Alliance</title>
		<link>http://undersolenmedia.com/portfolio/winter-wildlands-alliance-case-study/</link>
		<comments>http://undersolenmedia.com/portfolio/winter-wildlands-alliance-case-study/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 16:00:02 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/site/?p=855</guid>
		<description><![CDATA[Winter Wildlands Alliance is a national nonprofit organization promoting and preserving winter wildlands and a quality human-powered snowsports experience on public lands.
Winter Wildlands is the first and only national organization working on behalf of snowshoers, skiers, snowboarders, winter hikers and other outdoor adventurers, addressing national issues that impact our winter wildlands.
Check out the Winter Wildlands [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/01/winterwonderlands.gif"><img class="alignleft size-full wp-image-856" title="winterwonderlands" src="http://undersolenmedia.com/site/wp-content/uploads/2010/01/winterwonderlands.gif" alt="" width="197" height="82" /></a>Winter Wildlands Alliance is a national nonprofit organization promoting and preserving winter wildlands and a quality human-powered snowsports experience on public lands.</p>
<p>Winter Wildlands is the first and only national organization working on behalf of snowshoers, skiers, snowboarders, winter hikers and other outdoor adventurers, addressing national issues that impact our winter wildlands.</p>
<p><strong>Check out the Winter Wildlands official website <a href="http://www.winterwildlands.org/index.php">here</a>.</strong></p>


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		<title>Kamchatka Project</title>
		<link>http://undersolenmedia.com/portfolio/kamchatka-project/</link>
		<comments>http://undersolenmedia.com/portfolio/kamchatka-project/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 15:30:25 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://undersolenmedia.com/site/?p=1024</guid>
		<description><![CDATA[In the summer of 2010 a team of whitewater kayakers will embark on an expedition to explore the Siberian mountain landscapes of Russia’s Kamchatka Peninsula in an effort to raise public awareness of the complex relationships between the place, its people, and its fisheries.
As part of the project, the team will generate an online educational [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://undersolenmedia.com/site/wp-content/uploads/2010/02/kamchatka-project.jpg"><img class="alignleft size-full wp-image-1025" title="kamchatka project" src="http://undersolenmedia.com/site/wp-content/uploads/2010/02/kamchatka-project.jpg" alt="" width="270" height="271" /></a>In the summer of 2010 a team of whitewater kayakers will embark on an expedition to explore the Siberian mountain landscapes of Russia’s Kamchatka Peninsula in an effort to raise public awareness of the complex relationships between the place, its people, and its fisheries.</p>
<p>As part of the project, the team will generate an online educational platform, film an adventure documentary, collect valuable scientific data for researchers, create print media pieces and organize a speaking tour.</p>
<p><strong>Check out the official Kamchatka Project website <a href="http://www.kamchatkaproject.org/index.html">here</a>. </strong></p>


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